코로나 시기 ‘집콕’ 취미 디지털피아노, 온라인 할인 막아 고가 유지한 업계 1위 영창 제재

코로나 시기 ‘집콕’ 취미 디지털피아노, 온라인 할인 막아 고가 유지한 업계 1위 영창 제재: - HDC영창의 재판매가격 유지행위에 과징금 부과
- 지정한 가격보다 싸게 파는 대리점에는 공급 중단하고, 계약해지까지 경고; 2024.03.19 07:00 입력

공정거래위원회(위원장 한기정, 이하 ‘공정위’)는 ㈜에이치디씨영창(이하 ‘영창’)이 디지털피아노 판매 대리점들에게 온라인 최저 판매가격을 지정하고, 준수를 강제해 대리점들 간 가격 할인 경쟁을 막은 행위에 대해 시정명령(행위 금지명령)하고 과징금 1억 6천 6백만 원을 부과하기로 결정했다.
 
 악기 상품은 소득향상에 따라 수요가 확대되다가 일정 수준에 이르면 둔화하며, 현재 국내 시장은 보급률 포화 상태로, 성장이 정체해 가격 경쟁이 심화상태이다.
 
 디지털피아노 국내社는 영창ㆍ삼익, 해외社는 야마하ㆍ롤랜드 등이 대표적이며, 영창은 디지털피아노 시장의 1위 사업자이다.
 
<국내 디지털피아노 시장 점유율(상위 3개사 판매량에서 차지하는 비중)>
(단위: 대, %)

<table style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 127px; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 700px; BORDER-COLLAPSE: collapse; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" align="center">
<tbody>
<tr>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 25.64pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 79.52pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle" rowspan="2">
업체명</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 85.44pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle" colspan="2">
2018년</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 85.44pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle" colspan="2">
2019년</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 85.44pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle" colspan="2">
2020년</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 85.44pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle" colspan="2">
2021년</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 85.46pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle" colspan="2">
2022년</td></tr>
<tr>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
판매량</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
점유율</td>
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판매량</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
점유율</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
판매량</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
점유율</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
판매량</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
점유율</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
판매량</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.69pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
점유율</td></tr>
<tr>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 79.52pt; BACKGROUND: #f3efe4; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
HDC영창</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BACKGROUND: #f3efe4; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
30,672</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BACKGROUND: #f3efe4; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
43.3</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BACKGROUND: #f3efe4; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
36,589</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BACKGROUND: #f3efe4; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
44.5</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BACKGROUND: #f3efe4; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
39,436</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BACKGROUND: #f3efe4; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
49.3</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BACKGROUND: #f3efe4; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
43,102</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BACKGROUND: #f3efe4; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
46.8</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BACKGROUND: #f3efe4; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
31,914</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.69pt; BACKGROUND: #f3efe4; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
47.18</td></tr>
<tr>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 23.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 79.52pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
야마하뮤직
코리아</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 23.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
28,081</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 23.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
39.6</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 23.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
27,000</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 23.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
32.8</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 23.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
19,000</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 23.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
23.8</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 23.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
22,987</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 23.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
25</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 23.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
20,875</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 23.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.69pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
31</td></tr>
<tr>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 79.52pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
삼익악기</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
12,155</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
17.1</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
18,658</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
22.7</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
21,526</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
26.9</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
26,007</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
28.2</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
14,850</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.69pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
21.95</td></tr>
<tr>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 79.52pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
합 계</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
70,908</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
100</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
82,247</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
100</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
79,962</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
100</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
92,096</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.67pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
100</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 45.77pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
67,639</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 12.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 39.69pt; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
100</td></tr></tbody></table>
 
 영창은 2019년 4월 자사가 판매하는 디지털피아노(신디사이저, 스테이지피아노 등)와 스피커, 헤드폰 등 액세서리류 제품에 대한 온라인 최저판매가격을 정한 ‘온라인 관리규정’ 제정하고, 해당 제품을 온라인에서 소비자들에게 판매하는 대리점(39개)들에 대해 2019년 5월부터 2022년 4월 사이 영업사원의 방문 또는 이메일을 통해 온라인 최저 판매가격을 최소 5차례 이상 통지했다.
 
 영창은 직영점, 대리점, 특판(공식 온라인쇼핑몰, 상설할인매장 등)을 통해 제품을 판매하며, 이 중 대리점(총 101개)의 매출 비중은 74.6%(이상 2022년 기준)이다.
 
 이후 영창은 전용 소프트웨어를 이용하거나, 전담 아르바이트생을 고용해 대리점들의 온라인 판매가격을 실시간으로 모니터링하고, 가격을 낮춘 대리점에 대해 총 289차례에 걸쳐 실제로 제품 공급을 중단했다. 
 
 코로나19 확산에 따라 디지털피아노의 온라인 판매가 더욱 활성화되자, 2021년 영창은 최저 판매가격 강제의 실효성을 높이기 위해 위반 시 대리점 계약 해지까지 가능하도록 벌칙을 더욱 강화하기도 했다. 다만, 실제 계약 해지 사례는 확인되지 않았다.
 
<온라인 최저 판매가격을 위반한 대리점에 대한 벌칙 규정>

<table style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 54px; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 700px; BORDER-COLLAPSE: collapse; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" align="center">
<tbody>
<tr>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 14.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 79.14pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
구분</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 14.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 143.69pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
1차 위반</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 14.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 143.69pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
2차 위반</td>
<td style="BORDER-TOP: #000000 0.28pt solid; HEIGHT: 14.82pt; BORDER-RIGHT: #000000 0.28pt solid; WIDTH: 143.7pt; BACKGROUND: #dfe6f7; BORDER-BOTTOM: #000000 0.28pt solid; BORDER-LEFT: #000000 0.28pt solid" valign="middle">
3차 위반</td></tr>
<tr>
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2019~2020년</td>
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15일 출고정지(해당 제품)</td>
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30일 출고정지(해당 제품)</td>
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3개월 출고정지(해당 제품)</td></tr>
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2021~2022년</td>
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30일 출고정지(해당 제품)</td>
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전제품 출고정지</td>
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대리점 계약 해지</td></tr></tbody></table>

 

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<대리점들에게 벌칙 규정을 포함한 ‘온라인 관리규정’을 통지한 이메일 내용><img style="HEIGHT: 351px; WIDTH: 682px" src="http://www.josetongsin.com/PEG/17107430200342.jpg" width="633" align="absMiddle" height="274"></div></td></tr></tbody></table>
 
 공정위는 “이러한 행위는 사업자가 거래상대방에게 자신이 공급한 물품을 특정한 가격으로 판매할 것을 강제하는 재판매가격유지행위로서, 유통 단계에서의 가격 경쟁을 차단해 소비자들이 보다 저렴한 가격에 상품을 구매하기 어렵게 하므로 ‘독점규제 및 공정거래에 관한 법률’상 금지되고 있다”며 “특히 영창은 국내 디지털피아노 시장의 1위 사업자로(2022년 상위 3개사 판매량 중 47.2% 차지), 전체 시장에 미치는 파급력이 크다는 점에서 이번 제재 조치의 의미가 있다”고 강조했다.
 
 그러면서 “실제로 공정위 조사 이후, 대리점간 경쟁이 활성화돼 온라인상의 영창 디지털피아노 판매가격이 저렴해지고 다양해진 사실이 확인된다”며 “예를 들어 2021년 7월경 모든 판매자의 가격이 160만 원으로 통일돼 있었던 ‘M120’ 모델은 2024년 3월 현재 최저 104만 8,980원에 판매되고 있으며, 가격이 220만 원으로 통일돼 있었던 ‘CUP320’ 모델은 현재 최저 149만 원에 판매되고 있다. 판매자별 가격도 다양화됐다”고 전했다. 
 
<공정위 조사 전후 영창 디지털피아노의 온라인 판매가격 변화>

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 앞으로도 공정위는 시장 내 가격 경쟁을 인위적으로 제한해 소비자 피해를 초래하는 재판매가격 유지행위 등의 법위반행위를 엄중히 감시하고 제재할 계획이다.